Thriving new business Mask-arade from Southam has been unveiled as a finalist at the Startups Awards 2010 in the ‘Product of the Year' category.
"Mask-arade's place among the finalists of this year's Startups Awards is testament to the company's originality, flair and strong prospects for growth. With such strong competition, to have reached this stage is, in itself, a superb achievement," says Sara Rizk, Editor, Startups.co.uk.
Mask-arade is a unique company offering personalised face masks, celebrity masks and life size standees.
The Startups Awards 2010, organised by Startups.co.uk, comprises of 13 categories, each showcasing the best new businesses in the UK.
The winners will be unveiled at a prestigious awards ceremony and three-course luncheon to be held at the Kensington Roof Gardens, 2ndDecember.
Ray Duffy, Director, Mask-arade comments: "We are thrilled to be a finalist in the ‘Product of the Year' category and very much look forward to the awards ceremony in December. It's great that all our dedication and hard work has been recognised by Startups.co.uk, and we're delighted to be in with a chance of not only winning the category but also the much-coveted ‘Startups Business of the Year' prize."
Startups.co.uk is the UK's largest independent online resource for budding entrepreneurs and the Startups Awards is one of the leading events on the small business calendar.
To be eligible to enter the Startups Awards 2010, businesses must have been trading for less than three years and be privately owned.
This year's judging panel consists of some of the UK's most successful entrepreneurs, including Toni Mascolo, founder of Toni & Guy and Julie Meyer, founder of Adrienne Capital. The awards were sponsored by Gooroo, specialists in providing business software.
The judges look at a wide range of criteria; in particular, business success either by increase in sales and unit volume, market research and identification of customer focus, organisational and team building effectiveness, strategic planning, overcoming obstacles and barriers to success, visionary leadership and social and community responsibility.